Articles
On websites, online shops and visibility in search engines and AI-powered responses. Every article includes sources and a date — even when the conclusion is that there is as yet no evidence for something.
In Finland, search engine optimisation typically costs a small business between 250 and 2,500 euros a month, whilst a one-off project costs between 500 and 2,500 euros. The range is so wide that it’s of no help to anyone — so this article explains what the price covers, what the monthly fee actually covers after the first month, and when it’s not worth buying search engine optimisation at all.
I analysed 40 Finnish-language searches on 10 September 2026, and Google’s AI-generated response appeared in 24 of them. However, the distribution is stark: the response appeared in 70 per cent of information searches, but only in 38 per cent of cases where the searcher was looking to make a purchase. Another figure was even more surprising — the top result in the search appeared as the source of the AI response in only 58 per cent of cases. A top ranking does not, therefore, guarantee a place in the response. This article contains the full data set and…
An update fixes anything on the site that is out of date. A revamp replaces anything that has been built incorrectly. The difference isn’t in the price, but in whether the current framework can be fixed. If the site works on a mobile phone, you can edit the text yourself and the structure is sound, an update is almost always sufficient — and it’s clearly cheaper. If any one of these three conditions isn’t met, an update will cost money,…
In Finland, an online shop platform costs between 0 and 32 euros a month, but that isn’t the decisive factor. Payment processing costs several times as much as the platform itself, and there is one specific factor in Finland that makes the cheapest option the most expensive: Finns pay via online banking, and Shopify Payments does not support this. This article includes a calculation that takes all costs into account: for a sample shop with 50 orders a month, WooCommerce costs…
GEO optimisation refers to editing content so that artificial intelligence will cite it in its responses. The term originates from a research paper from 2024, and it is already being marketed as a standalone service in Finland. This article covers two points: what GEO actually means, and the one measurable change that actually occurred in search clicks — when Google displays a summary generated by artificial intelligence, the number of clicks on search results drops by about half.
Artificial intelligence optimisation — that is, GEO, AEO and other acronyms — is marketed as a distinct discipline with its own set of techniques. This is not true. Google states explicitly in its own guidelines that optimisation for generative search is search engine optimisation — and the only study in the field conducted using a comparable control group found that methods specifically targeted at AI search are mostly ineffective and often even harmful. This article discusses…
A ready-made booking system is almost always sufficient, and it’s cheaper than anyone claims. A bespoke solution is worth it in three situations, and these are easy to spot in advance. This article explains what the monthly cost of a ready-made system actually consists of — the monthly fee is often only a small part of it — and when it’s worth building your own.
A Google Business Profile is free, and you cannot buy your ranking — Google says so itself. Yet for most local businesses, it is more effective than any single search engine optimisation measure. This article goes through the three factors that, according to Google’s own documentation, determine your ranking, and the two rules whose violation is the most common reason for a profile being suspended.
In Finland, a logo typically costs between 300 and 1,500 euros, whilst an advertising agency charges between 1,500 and 5,000, and a complete corporate identity, including brand guidelines, costs between 2,000 and 15,000. With AI, you can get it for under a hundred. However, it’s not the price difference that matters — what matters is what files and rights you receive. This article explains what you’re paying for, the three questions you should ask before placing an order, and what to look for in an AI-generated logo…
In the WordPress world, 11,334 new vulnerabilities were disclosed in 2025 — 42 per cent more than the previous year. Of these, 91 per cent were in plugins and six were in the WordPress core. However, one figure is even more important: the servers’ own security measures blocked 12 per cent of attacks targeting WordPress. This article explains what these figures mean for a typical business website and what you can do about them yourself.