Articles

Visual identity

On websites, online shops and visibility in search engines and AI-powered responses. Every article includes sources and a date — even when the conclusion is that there is as yet no evidence for something.

  • How much do a logo and corporate identity cost in Finland?

    In Finland, a logo typically costs between 300 and 1,500 euros, whilst an advertising agency charges between 1,500 and 5,000, and a complete corporate identity, including brand guidelines, costs between 2,000 and 15,000. With AI, you can get it for under a hundred. However, it’s not the price difference that matters — what matters is what files and rights you receive. This article explains what you’re paying for, the three questions you should ask before placing an order, and what to look for in an AI-generated logo…