The old pages are being revamped,
not just patched up.
The vast majority of Finnish companies already have a website. The question is not whether a website is needed, but when the current one has reached the end of its useful life — and what will happen to Google rankings when it is replaced. This page answers both questions.
THREE KEY QUESTIONS
When is it worth updating?
Age alone isn’t the deciding factor. A ten-year-old website may well be in good shape, whilst a two-year-old one may be hopelessly outdated. You can check these three things yourself, without having to ask anyone.
How does the site look on a mobile phone?
Open it on your own phone. Do you have to zoom in to read it? Does any of the buttons go off the edge of the screen? Google indexes the site specifically based on the mobile version — what you see on a desktop isn’t what the search engine evaluates.
How long does the homepage take to load on a mobile network?
Start the timer and open the site using your mobile data connection, not your home Wi-Fi. More than three seconds is too long. Loading speed is one of Google’s ranking factors, and whilst speed won’t propel a poor website to the top, slowness will knock a good one down the rankings.
Can you change your contact details yourself?
If the answer is ‘I’ll have to ring someone’, you’re not in control of the site. This is a more serious problem than its appearance: it means the site will never change, because every change costs money and takes time.
When was the last time anything was updated on the site?
This is the most problematic of them all. If the latest news item dates from 2019 or the price list shows different prices to yours, it tells the visitor more about the company than any text on the page — and what it reveals isn’t good.
THE BIGGEST FEAR, AND WHAT TO DO ABOUT IT
Will I lose my Google rankings?
This is a legitimate concern. A poorly executed revamp will cause your visibility to plummet, and it happens in a way that isn’t immediately obvious — traffic simply dwindles over the course of a few weeks. The reason is almost always the same: the old URLs have disappeared.
Over the years, Google has learnt that yritys.fi/palvelut/kattoremontit corresponds to a specific search query. When a new site is launched and the same content is actually available at yritys.fi/kattoremontti, the old address returns an error page. To the search engine, this means that the page has ceased to exist — and with it, its ranking disappears too.
Old addresses are being recorded
Let’s go through the URLs on the current site and see which ones are generating traffic. This needs to be done before anything is taken down — once it’s gone, there’ll be no list left to refer to.
Every old URL is redirected to the new one
A permanent redirect tells search engines that the page hasn’t disappeared but has moved. The ranking is transferred to the new address. This is included in the price and does not involve any extra work.
Let’s see what happened
A new sitemap is submitted to the search engine, and we’ll monitor for a few weeks to ensure the pages can be found. If any have been missed, they’ll be corrected at that point.
What we don’t promise: that nothing will fluctuate. For a few weeks, rankings may move in either direction as the search engine re-indexes the site. This is normal and will even out. No honest provider promises zero fluctuation — but the difference between a managed and an unmanaged transition is the entire volume of traffic.
HOW THE REFORM IS PROGRESSING
The old website will remain online at all times
The new site will be built separately. The current site will remain active until you have approved the new one and given the go-ahead to switch over. Your business will remain online at all times.
What should be kept from the current site?
Let’s go through the content, URLs and what works. It’s not worth transferring everything: often half of the old content is out of date, and removing it improves both the site and its visibility.
You can view a clickable version before you pay
Not just a picture, but a fully functional website with your own content. Ready in five working days from order. The set-up fee will only be invoiced once you’ve approved it.
Content, addresses and email addresses
Text and images will be transferred, old URLs will be redirected, and the domain name will be pointed to the new server. Emails will be transferred in such a way that not a single message is lost in the process.
Everything is done in one go
Two to three weeks from order. The old site will be kept in case anything has been overlooked — it will not be deleted on the same day.
If your current website is hosted on someone else’s server and you don’t know whose, we’ll find out for you. The domain name owner and service provider are public information, so you won’t need to search for old domain names.
PRICE
A revamp costs the same as a new website
This isn’t just a rounding-off, it’s a fact: the revamp is, in practice, the building of a new website, which also involves migration work. The migration is included in the price — redirecting old URLs, transferring content and changing email addresses won’t incur any extra charges.
The same price applies to the redesign of homepages, websites and web pages — these are simply different names for the same work. The redesign of an online shop is a separate package.
Small website, 1–3 pages: €990 + €29 per month.
FREQUENTLY ASKED QUESTIONS
Frequently asked questions about the revamp.
How much does a website revamp cost?
Set-up fee €1,490 and monthly fee €39, VAT 0%. For a small 1–3-page website, €990 and €29 per month. The price is the same as for a new website, as the revamp is effectively a complete rebuild. The migration work — redirecting old URLs and transferring content — is included in the price.
How long will the revamp take?
Two to three weeks from order to launch. You’ll see a clickable demo within five working days. The old site will continue to operate as normal throughout — the new one is built separately and the switch is carried out in one go.
Will Google rankings drop when the website is changed?
Not if the old URLs are redirected to the new ones using a permanent redirect. In that case, the search engine understands that the page has moved rather than disappeared, and the ranking will be transferred to the new URL. Redirects are included in the price. For a few weeks, rankings may fluctuate in either direction as the search engine re-indexes the site — this will even out.
When should you revamp your website?
Three signs you can check for yourself: the site doesn’t work properly on a mobile phone, the homepage takes more than three seconds to load on a mobile network, or you can’t edit the site’s information yourself. Age alone isn’t the deciding factor — a ten-year-old site may be perfectly fine, whilst a two-year-old one may be hopelessly outdated.
Will the old content be transferred to the new site?
We’ll migrate whatever is worth migrating. Let’s go through together what’s still up to date. Often, some of the old content is out of date, and removing it improves both the website and its search engine visibility — a page that nobody reads doesn’t help anyone.
What if I don’t know who maintains the current website?
We’ll sort that out for you. The domain name holder and service provider are public information, so you don’t need to search for old usernames or remember who you originally agreed this with. You won’t be asked for passwords at any stage of the form.
Can emails be transferred at the same time?
Oh, and that’s included in the price. The transfer is carried out in such a way that no messages are lost in the process: new folders are set up in advance, old messages are copied, and only then is the mail redirected to the new address.
What will happen to the old website?
It is kept after publication in case anything has been overlooked. It is not deleted on the same day. Once the new site has been up and running for a while and everything is in order, the old one can be taken down — or kept as an archive.